All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?
Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.
It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday season means more opportunities to advertise promotions and deals online, but increased digital advertising opportunities can also lead to higher chances of brand risk.
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