The IAS Insider:
Quality insights for quality results
IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.
Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...
The Challenge As a leader in the financial services industry, UM’s client values transparency, performance, and efficiency. UM Taiwan was interested in activating pre-bid segments for viewability and brand suitability to impact their client’s key performance metrics: click-through-rate (CTR) and...
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